Immersing users in metaverse innovation

The Challenge

MSquared approached us to redesign their landing page, aiming to provide a clearer, more in-depth presentation of their metaverse development product, with a stronger focus on effectively communicating its key features and benefits to potential users.

The Results

We delivered a homepage refresh that provides an immersive user experience while effectively communicating the product’s message. By blending motion and visual concepts from metaverse experiences, we crafted a landing page that is both engaging and informative.

Creating an immersive experience

MSquared needed to truly engage potential customers with their website. To bring the metaverse concept to life, we crafted an engaging digital experience for MSquared. Upon landing on the page, users are required to scroll through a portal to access the rest of the site, thus playing into the notion of entering new worlds, the key message behind their product.

Conveying the message

Throughout the MSquared website, the use of illustrations, videos, and images are abundant. The importance of this cannot be overstated, as many potential customers may find the concept of a metaverse development platform complex. It was essential for the content to be clear and effective throughout.

It had to do all of this whilst also remaining consistent with the current MSquared brand. This meant that colour-ways, typography, iconography, and more had to be considered deeply, to align with the rest of their product offerings.

Product-led UX

A key focus of the redesign was creating a seamless user journey that encouraged action. Strategic call-to-actions (CTAs) were placed throughout the site, prompting users to explore features, sign up, and learn more. Every element was carefully designed to remind users of the unique value MSquared brings to the metaverse landscape, with the aim of leading to increased interaction and conversion rates.

Infinitely accessible

As a design agency, we are aware of the importance of optimising experiences for various devices. Recognising the shift toward mobile traffic, we designed MSquared’s site with full responsiveness in mind. Whether accessed on desktop or mobile, the experience remains consistent and intuitive, ensuring seamless interaction across all devices. This mobile-first approach improved accessibility and allowed users to explore the metaverse product anytime, anywhere.

Avark’s involvement in restructuring and redesigning the MSquared website resulted in a more effective approach to advertising metaverse development software, with close connotations to venturing into new worlds throughout, providing a better understanding of their product to potential customers.