Web3 branding from an agency that understands the blockchain space
We create distinctive web3 brands built on clear strategy, strong storytelling, and deep blockchain understanding. We help projects stand out, earn trust, and grow in a crowded space.
We’ve worked with over 100 web3 brands including:
Our proven approach blends research, strategy, and design, guiding every step to build brands that resonate, engage, and deliver meaningful, measurable results.
Strategy
A distinctive identity is pointless without a watertight strategy. We know just how competitive the web3 space is with new projects popping up daily. As a result, it’s crucial you set yourself apart by crafting a unique narrative or particular angle to enter the market.
Whether held remotely or at our Manchester office, our brand workshops are a great way to help unpick your ‘why’. We’ll carry out a few exercises to help determine your vision and values, and we’ll also analyse your competitors to work out how best to position your brand in this new, emerging market. Our team will work out what sets you apart in the noisy web3 space and simmer it down into a tagline for your brand to live by.
Design
There’s more to brand design than bright colours and pretty shapes. The best identities create perceptions, stir up emotions and foster feelings. It’s about your logo, token icon, typeface and colour palette coming together to create a coherent look to convey trust in what is often a trustless space.
Luckily for you, our branding team have worked with DeFi protocols, blockchain games, metaverse projects and more. We’re able to combine our blockchain passion with our brand expertise to craft successful brands in the web3 space.
Rollout
We won’t just create a logo and send you on your way. At Avark, we’re proud that many of our clients’ projects are the start of a long-term partnership.
Once we’ve created your new brand, our branding team will be happy to work with you on shouting about it. Whether you need social media graphics or real-world assets to display at hackathons, we’ll help you roll your brand out to the world.
Crafting distinctive brands that empower web3 businesses
Our thoughts on Branding
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Web3 Branding Guide | Strategy for building a brand on the blockchain
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March of the Pudgy Penguins: Their Rise from Adorable NFTs to a Branding Powerhouse
"After our first project with Avark, they quickly became our go-to for all things brand identity, design, and web development. Their process is fast, smooth, and consistently delivers outstanding results — just look at Beyond's homepage UX. Avark has become a true asset to our company, as we now repeatedly rely on their expertise, creativity, and dependability."
Magnus - Co-Founder
"Avark is our go-to resource for everything branding and design. If you are looking for a talented and responsive agency that understands the blockchain world, look no further."
Christian Dittmeier - Co-Founder
"Working with Avark has streamlined our design tremendously. Avark goes beyond design and actually takes the time to learn the goals and needs of your project. This has translated directly into innovative designs and intuitive features for our platform that we would have never imagined by ourselves."
Shimon Newman - Core Contributor
Curious how our process works? We’ve got the answers right here.
The timeline varies depending on the project scope, but our typical brand identity process takes 2–3 weeks, from initial discovery to the delivery of final deliverables. This timeline may fluctuate if additional services are required or if there are delays in receiving feedback.
The branding process is highly collaborative, and we encourage continuous communication. Your input is crucial at every stage—whether reviewing initial mood boards, providing feedback on concepts, or approving final designs—to ensure the brand aligns with your vision.
Once your core brand assets are delivered, we’re still here to support you. Whether you're preparing to raise funds with a new pitch deck, launching a promo video for social media, or need ongoing design support, the Avark team can continue as an extension of your team—helping you roll out your brand seamlessly across every touchpoint.