Avark

If you need branding in the web3 space, you need an agency that knows web3!

Branding Process

How do we get results

01

Strategy

A distinctive identity is pointless without a watertight strategy. We know just how competitive the web3 space is with new projects popping up daily. As a result, it’s crucial you set yourself apart by crafting a unique narrative or particular angle to enter the market.

Whether held remotely or at our Manchester office, our brand workshops are a great way to help unpick your ‘why’. We’ll carry out a few exercises to help determine your vision and values, and we’ll also analyse your competitors to work out how best to position your brand in this new, emerging market. Our team will work out what sets you apart in the noisy web3 space and simmer it down into a tagline for your brand to live by.

02

Design

There’s more to brand design than bright colours and pretty shapes. The best identities create perceptions, stir up emotions and foster feelings. It’s about your logo, token icon, typeface and colour palette coming together to create a coherent look to convey trust in what is often a trustless space.

Luckily for you, our branding team have worked with DeFi protocols, blockchain games, metaverse projects and more. We’re able to combine our blockchain passion with our brand expertise to craft successful brands in the web3 space.

03

Rollout

We won’t just create a logo and send you on your way. At Avark, we’re proud that many of our clients’ projects are the start of a long-term partnership.

Once we’ve created your new brand, our branding team will be happy to work with you on shouting about it. Whether you need social media graphics or real-world assets to display at hackathons, we’ll help you roll your brand out to the world.

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Branding Testimonials

We don’t just present ideas or build products ‘for’ clients. We work ‘with’ you to guide and deliver aspirations and exceed expectations.

Q/A

Branding Questions?

Here’s some of the commonly asked questions about our Branding process.
The timeline varies depending on the project scope, but our typical brand design process takes 3–4 weeks, from initial discovery to the delivery of final deliverables. This timeline may fluctuate if additional services are required or if there are delays in receiving feedback.
Our core brand design package includes brand exploration, artworked logos, and brand guidelines. We also offer a wide range of optional add-ons, from pitch deck design to brand reveal videos. Get in touch to explore our full range of brand deliverables.
The branding process is highly collaborative, and we encourage continuous communication. Your input is crucial at every stage—whether reviewing initial mood boards, providing feedback on concepts, or approving final designs—to ensure the brand aligns with your vision.
We typically include up to three revisions to ensure the final design meets your expectations, while allowing sufficient time for refinement within the scoped timeframe and helping us meet deadlines.
We provide ongoing support and can create additional assets as and when needed. Feel free to reach out at any time for further design services.

Ready to design your new web3 brand? Let’s talk!

Choose a time to jump on a call with us for a free branding consultation.