Firing SniperSearch into a successful Genesis Launch

The Challenge

Meet Sniper Search, the trailblazer platform that empowers every investor using AI-driven research tools to navigate the crypto ecosystem.

Our challenge was to partner with the Sniper team to support on their upcoming Genesis launch on the Virtuals platform, building a SocialFi campaign utilising the GeorgiaAI framework, and supporting with creating marketing assets to build the Sniper Search Mindshare building an army of Yappers.

The Results

The Sniper Search Genesis Launch on Virtuals achieved over 250% of the $VIRTUAL token’s pledged required to bond, with the traction building across social media generating the momentum.

SocialFi to Fuel Growth

The Avark team utilised the GeorgiaAi framework to design a SocialFi funnel for the Sniper Search team, enabling an army of Yappers to spread the word about the upcoming Genesis launch on Virtuals. 

The platform allowed users to completions missions (quests) which rewarded users with marks (points/xp), each mission was made up of a selected Tweet that the Sniper team wanted to generate traction on, with users being rewarded for each interaction with that Tweet.

Users competed against each other on the leaderboard to win prizes allocated by the Sniper team.

Generating impressions with impact

The Avark team also supported Sniper Search with creating marketing collateral and strategy in the run up to their Genesis launch.

The team conducted a workshop with the Sniper team to gain a deeper understanding of their product and the key product roadmap, creating a detailed writeup that documented the findings from the workshop and a social media strategy.

In the run up to launch the Avark team created a social media content plan, crafting content for key milestones as the launch approached and concluded, this content included promotional videos that gave users all the information they needed to be able to pledge their $VIRTUAL’s tokens and points to the Sniper Search project.