Building a Reward Hub for the biggest token launch of 2025

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THE PROJECT

The Challenge

Linea is one of the world’s largest Layer 2 networks, with over 250M transactions occurring on the chain since inception. Their team approached Avark in early 2025 in the run up to their $LINEA token launch with the aim to build a Reward’s Hub. The goal was to incentivise users to engage with the Linea ecosystem in the run up to the token launch and beyond, creating a platform that drives value onto the Linea chain.

The Results

The Avark team collaborated with the Linea & Consensys team to build out a Reward Hub that captured the attention of the Linea and wider crypto community, incentivising users to get onchain with Linea and engage with the ecosystem.

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Avark nailed the design and implementation for the Linea Daily Draw. They turned a tricky concept into something simple, playful, and smooth for users. The UX feels clear and fun, and they moved ultra fast while staying sharp on every detail.

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