Constructing a Gamified Property Experience
Creating an engaging, gamified experience for a new Layer 1 blockchain
Mey Network partnered with us to design and develop a SocialFi campaign that would build momentum, increase volume, and expand their user base, all while keeping the theme rooted in property investment.
The results
Introducing Mey Land, a dynamic virtual map where users can explore, complete quests, and earn bricks, tokens, and rewards. As users progress, they watch their personalised 3D property evolve in real-time. This immersive, gamified experience, complete with sleek branded visuals, captivates users and keeps them engaged while enhancing their connection to the property investment theme.
Key metrics
- 100,000+ quests completed
- 15,000+ active users
- 1M bricks earned
To enhance the onboarding experience, we introduced a friendly character named Mey
As an approachable guide, Mey offers helpful tips and walks users through the platform’s features, making it easier to understand and navigate. Her welcoming presence ensures that new users feel comfortable and supported as they explore Mey Land, making the platform more accessible and less intimidating.
Bringing Mey Land to life with dynamic 3D properties that evolve with users progression
As users level up, their properties transform into more luxurious versions, offering a tangible and rewarding sense of progression. The buildings rotate in the main dashboard view, adding interactivity and a sense of growth that keeps users motivated to continue their journey within Mey Land.
