Designing an AI driven data network

Media content consumption is at an all-time-high, but the vast amounts of data generated remain underutilised. LIFT came to Avark for a unique gamified experience that could captivate its user base, appealing to both web2 and web3 customers.

The solution

We developed an engaging, entertaining, and playful platform that combined subtle animations with colourful imagery to create a memorable and addictive experience for LIFT’s user base.

We interpreted LIFT’s ambition of translating data into block rewards in a clever, creative, and user-friendly way.

By designing subtle animations and illustrations throughout the platform, we were able to simplify otherwise complex stories, such as sending data through a network. In a playful and intuitive way we were able to take users through a step-by-step journey until they earn a reward.

Our ambition was to drive the desire to obtain PLAY Points, the platform’s main currency. To achieve this, we presented PLAY Points in a playful and engaging way. They had to be portrayed not only as complementary to the Data Machines themselves but also as desirable rewards in the form of block rewards received by the user.

We also reminded users of global average “points per second” and other statistics, creating a competitive dynamic which further incentivised users to engage by sharing their performance through social media platforms, creating a SocialFi dynamic within the community.

LIFT’s core design revolves around repeat user engagement. A vibrant, animated dashboard brings Data Machines to life, showing users how their rewards increase in real-time. The more machines they own, the livelier the dashboard, encouraging users to grow their stack.

One of the key takeaways from the LIFT experience is the visualisation of data flowing through a network, which is central to their narrative.

To achieve this, we developed various animations that are triggered by purchasing Entropic Cards, receiving block rewards from Data Machines, or accumulating more Data Machines. These animations creatively illustrate the flow of data through the network in a lively manner.

By creating desirable digital collectibles, we were able to incentivize users to continuously earn more rewards. We thought deeply about creating repeat engagement, and improving the overall user experience. By developing desirable assets and enjoyable interactions, we were able to achieve this goal.