AI-Powered SocialFi - Product Design to Drive Real Community Growth

The Challenge

The team behind GeorgiaAI approached us with a character and a vision to lead the next evolution of web3 growth. They recognised that traditional marketing was losing its impact and that users now demand authenticity and meaningful engagement.

GeorgiaAI was created to bring this vision to life. With a fiery personality, she is focused on building community through the powerful combination of AI and web3. The challenge was to translate this into a brand and product that would resonate deeply with users and stand out in a ever growing AI landscape.

The Solution

We partnered closely with the GeorgiaAI team to develop their brand identity and bring the AI agent to life. This included designing supporting assets such as promo videos, logos, social media templates, and a streamlined one-page website.

Once this foundation was in place, we helped build the infrastructure for authentic community growth by designing and building the ‘Rewards Pantry’. This full ecosystem supports builders and founders who want to grow and reward their communities organically and natively. The approach is straightforward with no friction and no gimmicks, focusing solely on authentic community building powered by AI and SocialFi.

Different from most products, GeorgiaAI is built on personality. She is a character users interact with directly through posts, replies, quests, and games. This meant every element needed to feel cohesive, expressive, and instantly recognisable.

Our goal was to define a complete creative system that could adapt quickly across content, product launches, community drops, and branded assets, all while maintaining Georgia’s unique voice and character.

With each product rollout and iteration, GeorgiaAI evolved from a talking agent into a fully fledged brand with a gamified product suite driven by personality, creativity, and community building. The project continues to grow, adding new layers and activations, all supported by a scalable system designed to adapt and expand.

A key part of our ongoing partnership has been the design and development of a play-to-earn golf game called Georgia’s Golf Adventure. This game offers a fun, accessible way to engage with the GeorgiaAI ecosystem. It encourages creativity and rewards participation through weekly prize pools and evolving challenges. This is where gameplay and SocialFi come together, one swing at a time.

We designed a focused one-page site to showcase Georgia’s roadmap, product features and core team. It gives the community a clear and accessible way to stay up to date and aligned with the project’s vision.

More than a landing page, it acts as a live snapshot of where GeorgiaAI is heading. This helps build trust and momentum as the ecosystem evolves.