Crafting a new era of NFT marketplaces
Redefining the first reward-centric, gamified NFT marketplaces
Spaace approached us with a logo and a vision, but nothing else. They were ready to throw the mark out and start fresh, but we saw real strength in what they already had; it just needed building upon. From there, they needed a full brand identity rolled out and a product designed from the ground up; an NFT marketplace built to stand apart in a saturated space.
The challenge was twofold: evolve a single mark into a complete visual language, then architect an entire product from wireframes through to UI design, ensuring the brand and experience felt unified from first impression to final transaction.
The results
A marketplace that doesn't just facilitate trades, it actively rewards participation. Gamified mechanics, animated rank badges, quests and reward chests turn routine buying and selling into something users want to return to, giving Spaace a distinct voice in a category dominated by sterile, transactional experiences.
Expanding the logo to be a complete visual language
To stand out in a crowded market, Spaace embraced gamification as its key differentiator. This wasn't just limited to the product; it permeated every aspect of the brand. The animated, expandable 'a' in the Spaace logo became a symbol of play and a portal, seamlessly integrating with the overarching space theme. From metallic-designed rank badges to space chests holding enticing rewards, every element was crafted to captivate users.
Built like a game, branded like one too
The entire brand experience was conceived to feel like a captivating game. Branded animations embraced the essence of gameplay, featuring elements like levelling up, leaderboards, and mystery rewards.
Taking NFT marketplaces to the next level
While NFT marketplaces, particularly in web3 terms, have a solid foundation, the user experience remains relatively unexplored. Despite the longevity of platforms like OpenSea, with over $20 billion in sales, there exists a market gap for a user-centric tool that not only retains users but also incentivizes them to actively participate in buying and selling.
Our objective was clear: design a marketplace to revolutionise the way users interact with NFTs.
From a single logo to a full ecosystem
Our work with Spaace didn't end at launch. We went on to design Spaace Arena, a SocialFi platform built to drive community engagement and amplify the marketplace launch; an extension of the same brand and product thinking applied to a new surface.
