Bridging the Future of Digital Assets

The Challenge

To spark excitement with the development and launch of the first-ever native bridge for digital assets on Bitcoin – offering essential infrastructure to significantly amplify the utility and programmability of the Bitcoin network.

The Results

Avark partnered with Beyond to develop a brand identity that radiates optimism about the future. Our website design seamlessly embodied their vision and effectively communicated the mission behind their landmark app in an engaging manner. Meanwhile, the Beyond app prioritised user-friendliness while maintaining a cohesive brand aesthetic.

Beyond’s Vision for the Bitcoin Ecosystem

Beyond aimed to cultivate a distinctive brand identity closely intertwined with Bitcoin, while expressing their core value of fostering a flexible, technological, financial, and social ecosystem. Their preference leaned towards a clean, minimalist concept that would stand the test of time.

The icon we devised seamlessly integrates into the custom font wordmark, symbolising the nexus of digital assets and depicting a globe.

In using colour strategically, we sought to embody the intimate relationship with Bitcoin that the Beyond team sought, while providing versatility and strength to set the brand apart in the expanding market.

An Engaging Website for the Future of Digital Assets

In line with the bold and minimalist design ethos, we crafted a website to ignite interest for the Beyond product. Adopting a one-page format, we streamlined the content to focus solely on the essential information, effectively communicating the value proposition of Beyond.

Orbiting satellites, pulsing elements, and a harmonious blend of light and dark gradient backgrounds uphold the brand theme, creating an immersive narrative as users scroll through the page.

A Seamless Web3 Experience for Beyond

We collaborated closely with the Beyond team, who provided a well-considered concept for the app experience. Our initial focus was on accurately representing all core modules and content. To achieve this, we developed a wireframe prototype illustrating the user journey, interaction points, and transitions.

Our design featured a streamlined navigation menu, prominently featuring sections for bridge access, leaderboard tracking, and analytics. We incorporated dropdown menus with search functionality for effortless asset management. Our minimalistic input forms ensured straightforward transaction entry, complemented by familiar icons, clear labels and confirmation dialogs for enhanced accuracy and ease of use.

Our design maintained a cohesive aesthetic with the website, utilising a softer orange hue to create a welcoming atmosphere without overwhelming users. We also introduced secondary brand colours to highlight key messages effectively.

Crafting User-Centric Web3 Experiences

Our expertise in web3 design enabled us to ensure a seamless user experience by having a clear vision for the user journey. We prioritised understanding users’ goals, ensuring that essential information is visible and providing clear instructions to minimise risks and unnecessary actions. This approach allowed us to create an intuitive interface that empowers users to achieve their objectives efficiently.