Putting web2 UX into a web3 wallet

The Project

The Challenge

The challenge was simply to create a wallet that was different. One that not only offered all the features and functionality of competing wallets but one that delivered unrivalled usability and accessibility.

The Results

To create the most user-friendly wallet on the market, we combined proven UX practices from web2 with crypto innovation. The end result was a web3 wallet with common complexities and unfamiliarity removed.


A frictionless web3 wallet

Wallets are a fundamental part of a new user’s web3 journey. But despite this, the usability and all-round experience isn’t the smoothest.

Pokit approached us with the challenge of designing a crypto/NFT wallet that could be used by people with no prior experience of web3.

For their solution to be successful, the Pokit product would be capable of onboarding web2 users into web3 in a way that didn’t even feel like they were interacting with web3 technology.

The project saw the Avark team work from brand to product design covering wireframes, animation and UI.


A warm welcome to web3

While the aim was to create a product that was approachable and friendly, this needed to start with the brand.

The crypto space traditionally opts for dark themes and anonymity, but we took the Pokit brand in the opposite direction.

Light colours and the use of human faces created a much more welcoming entrance into web3 for Pokit users.


Taking inspiration from web2

We wanted the product to look and feel like a web2 app. More specifically, we wanted Pokit to have similarities with traditional banking apps so the user felt a sense of familiarity when using the product.

This approach was applied to all areas. From logging in with social accounts to the lack of web3 terminology, the whole onboarding experience was far less daunting compared to other wallets.


Personalisation meets gamification

Onboarding flows are still being explored in web3, and we wanted to experiment with a gamified signup process.

Pokit guides new users to carry out simple tasks such as uploading a profile picture, personalising their interface and completing their first interaction.

We also introduced unlockable NFTs that acted as a reward for completing the different stages of the walkthrough process.

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