Bridging tradition and innovation in Blockchain

The Challenge

The RealFin team approached us with a need for a sleek brand identity and an informative one-page website for their blockchain network. Their primary goal was to attract potential investors, but they required a compelling brand image to accompany their advanced technology and systems.

The Results

We undertook the task of developing a modern brand identity for RealFin, aiming to balance the familiar aesthetics of Web2 with the cutting-edge innovations of Web3. This strategic approach ensured the brand was approachable for those familiar with traditional digital environments while also appealing to the forward-looking Web3 audience. Additionally, we equipped RealFin with essential tools for engaging investors, including a litepaper and pitch deck design.

Marrying Fintech Tradition with Web3 Spirit

Our objective was to develop a brand identity that combined traditional fintech aesthetics with the innovative spirit of Web3, ensuring the brand maintained a distinctive edge. We aimed for sophistication without a corporate feel. The final logo features an icon designed to symbolise multiple aspects: the layering of assets, transparency, and the dynamic movement of assets on the blockchain.

Designing Trust with a Modern Edge

The logo is complemented by a colour palette primarily composed of blue shades, symbolising security, trust, and professionalism. This choice aligns with the financial sector’s traditional emphasis on reliability and stability while also conveying a modern and tech-savvy image.

To enhance RealFin’s identity, we developed two unique brand elements. The first is a 3D glass icon that adds depth and a futuristic feel to the brand’s visual assets. This element can be utilised in various digital and print materials, providing a versatile and striking representation of RealFin’s cutting-edge technology. The second element, the ‘RealFin Wave,’ is an abstract representation symbolising the movement of assets and the wave of innovation RealFin brings to the industry.

These brand elements, along with the colour palette and logo, work together to create a distinctive and memorable identity that effectively communicates RealFin’s mission and values

Bringing the Brand to Life

During the web design stage, we introduced custom illustrations and icons, animated where appropriate. These features, combined with photography and abstract brand elements, added a dynamic and engaging visual layer to the website. This approach not only enhanced the user experience but also effectively communicated RealFin’s innovative approach.